Specialist Studio Practice 3 – Portfolio

OUTCOME 2
OUTCOME 3

Throughout this semester my project has developed, ranging from examining elements needed to sell an image rather than a fashion image itself (in regards to examining the effects of false advertising) –  developed from last semester due to portfolio review from Karen Harvey (professional practice). It continued to develop further as within my research i discovered fashion images represent fashion myths – what are fashion myths? – Where do fashion myths come from? (dissertation topic). After researching further i identified the idea of beauty myths and beauty ideals with make-up (make-up is a current, vast emerging trend). I decided to re-vamp current beauty trends/myths in order to understand why consumers follow them (to feel accepted/fashionable). Further development continued with more in depth research of dissertation and in regards to the aesthetics of my photos.

(As discussed in my final proposal/summary) My project finally developed in to a democratic fashion project which is examining if beauty myths exist and discovering the affect they have upon consumers by portraying how women see themselves (through personal grooming and trend following) alongside how others perceive this representation of beauty through various forms of attraction (in relation to colour).

My final portfolio consists of 13 Typologies (printed at 12×12 inch). These typologies have being created through the examination of colour attraction (in relation to make-up and self expression). I have printed them in a square format in order to represent a photo booth style portrait selection, this makes the images identifiable for the audiences to view clearly. This format also represent typologies as the images (subjects/themes) are presented in a grid format.

I have also created a Photobook to contain these images (30×30 cm). This book is created from typologies which aim to identify attraction to background colour/make-up trend, eye colour, hair colour, facial expression and the bare neck (for the pleasure of the male and admiration of the female).  I have created these within a book format to portray the message more clearly to audiences as it is a different approach, however I aim to share each typology upon social media – Instagram to share the message to a larger audience within a quicker time span.

I will be handing in 12×12 inch prints to show quality.
I will be handing in 30×30 cm book to show desired output of project.

Specialist Studio Practice 3 – Professional Practice

OUTCOME 3
03/05/16

External Job – Cheeky Sew and Sew (Product Photographs)

This job (the client) requires product images of her handmade garments (various products – clothes – belts – Ipad covers) for her website. We are providing the client with full size and web sized files (unpaid job, but credited). I worked on this job within a group, I have focused on the product photographs.

Within the studio (2 of us) used a large cover and smaller cove to photograph the products upon. We evenly lit the backdrop and used a large light source to light the products, we added in large white reflectors at either side to add detail to the side of the products (photographed upon a mannequin). We used Cannon camera software and Capture One throughout this shoot.

Overall we are happy with the outcome of the images. Looking at the unedited files (below) all the images have a strong consistency (which will sit well next to each other upon website page). The products themselves are easy to look at (good for consumer). We are going to edit these pictures using the colour range processes (used in previous jobs, worked efficiently) the backgrounds need tidying up and making pure white.

This has being a great learning experience for myself as it is the first time i have photographed clothing, i have learnt how to light the products and the best way to photograph them (using the software we used). I am now aware that due to creases which develop within the clothes you may need a steamer on hand (however in this case – handmade garments and didn’t have permission from client –  managed to photograph as little creases as possible). Fortunately  due to previous jobs i have done i am confident that the editing for this job will be much for efficient.

 

Specialist Studio Practice 3 – Proposal/Summary

OUTCOME 2
25/04/16

Throughout this year I have being working on a democratic fashion project which is examining if beauty myths exist and discovering the affect they have upon consumers by portraying how women see themselves (through personal grooming and trend following) alongside how others perceive this representation of beauty through various forms of attraction (in relation to colour).

(As discussed within my dissertation) The research for this project has examined where beauty myths have come from and what they are. Beginning with looking at Renaissance art and how they depicted the female nude body for the male viewer to look at (Mulvey’s male gaze concept) which developed in to cinema. Disney’s representation of beauty ideals has created stereotypes which convey that beauty is good (larger heads, slim bodies, average size breasts, long flowing hair, big eyes and tiny feet) and ugly is evil (fat, tall, short and old). All these physical traits are associated with the characters personalities, Disney intends for us to like or dislike these characters due to these personalities which helps them achieve the viewers gaze whereby the audience associate these physical characteristics with good and bad behaviour. Beauty is portrayed by youth and innocence and the evilness is portrayed through ugliness and age, which creates a perspective which the female viewers should be striving for from a young age (beauty), which leaves an imprint in young females in regards to the ideals and myths of beauty. This imprint develops with the younger females in to adolescence and to be adults who are then and now influenced by contemporary culture which is a far more sexualised beauty ideal. With influences from social media and advertisements as well as from socialites and false representation through post production there is a more aggressive unattainable standard to live up to. Influences from social media allows younger females and adults to be surrounded by a movement whereby their beauty is a competition, which is judged by other females to boost their self-esteem through apps such as Instagram and Snapchat, apps which they associate with their beauty idols who are also advertised within magazines and music videos as the ideal beautiful women. Beauty ideals which are unachievable for most people due to being part of a certain social class (Kim Kardashion, who uses her money to have the ideal body standard of the 21st century), or having a certain body type (Gigi Hadid, Victoria Secret Angle – certain body criteria which is unachievable for most of population as you cannot change the length of your body or size of your hips). Overall beauty myths within different time eras have had a strong influence on the art forms of the time (art, cinema, photography) which represent unattainable beauty ideals for women of that specific era to achieve as they are all made for pleasure of a male audience – except Disney who reverse the gender nature and portray their beauty representations on younger female audiences through their animation.

Throughout this project I have photographed females with a various range of physical traits (hair colour and eye colour) within a bubble-gum/photo booth treatment style (colour and pose structure). They have being technically photographed the same – so that the individuals can stand out or blend in (through directed posing – blandness – linked to Thomas Ruff portraits, and empowered posing – portraits with expression and identity) in order to create typologies from the images of each individual through a range of the conventions (related to colour) of which viewers (mainly men) identify with being attractive/beautiful. This interprets how we are still telling girls/women how to look (through suggestions such as ideal body shape/size, clothing, make-up ect – which is how they see the ideal women portrayed within contemporary culture – upon Instagram, billboards and within magazines) in order to be found attractive/beautiful and accepted within society (by men and fellow females).

From these images I have created a range of typologies which represent themes of colour attraction (which is what make-up is about – colour within make-up, females don’t usually wear all black and white make-up –  colour attraction which is linked with physical and sexual attraction within other species). The evaluation of the selected images raised links to themes based on attraction from make-up standing off the face in to the body, background colour and lack of clothing above shoulders (typologies which can be created to identify attraction in relation to face shape, eye colour, hair colour, expression, trend, skin exposure and background colour). I have created a photobook of these themed typologies (called Types). The book is created from typologies which aim to identify attraction to background colour/make-up trend, eye colour, hair colour, facial expression and the bare neck (for the pleasure of the male and admiration of the female).  I have created these within a book format to portray the message more clearly to audiences as it is a different approach, however I aim to share each typology upon social media – Instagram to share the message to a larger audience within a quicker time span.

 

Specialist Studio Practice 3- Professional Practice

OUTCOME 3
20/03/16

External Job – Make-up Artist Brief – (Portraits)

Throughout my project I have been collaborating with make-up artists and photographing everyday people. I have built a relationship with the make-up artists and we are supporting each other within our works, building up networking connections which will be useful for the future.

Below are some photographs I took for a make-up artists final project. The project was based on a theme of different eras (1960s). I photographed the model on a black backdrop using a beauty dish, taking a various amount of photos at different angles and with and without a jacket. I selected the strongest images and made some editing alterations for the make-up artist.

I would have liked more time in order to direct the model further (look more confident/feel more confident) and experiment with different lighting (backgrounds/light sources).

The make-up artist is happy with the overall images.

 

Specialist Studio Practice 3 – Professional Practice

OUTCOME 3
09/03/16

External Job – The Great British Deli (Product Shots)

Joyce Neil, owner of The Great British Deli, was referred to me through owner of Cheeky sew and sew (another external opportunity). She required product photographs for her website.  I invited another photographer, a peer from my studies to help with the job as he has more knowledge within the area due to product shots been his main focus of photography. I have been coordinating with Joyce discussing details and making arrangements.The photographs were taken upon location within the shop itself, there was a misunderstanding with what products we thought we would be photographing however this allowed us to express our professionalism and adapt to the situation. Between us we have edited all the photographs (80+), resized them for web and passed them back on to Joyce. She has paid us a small fee for the work and we are planning to work together in the future.

From this opportunity I have learnt that communication is a key element to working professionally. Knowing exactly what you are photographing, how much you are photographing and the location you are photographing in will keep you organised, efficient and professional on the job. As well as this you must be aware of the job load you have taken on (daily job/processing time/final touches), be realistic with the time scale you can complete the job in.

Specialist Studio Practice 3 – Professional Practice

OUTCOME 1
OUTCOME 3

31/03//16

External Competition – AOP Student Awards 2016 (Fashion industry)

Sharing and discussing your work is a key element to help develop as a photographer. Therefore entering your work in to competitions which have the potential to get you noticed is a good way to start. I have been browsing competitions to enter my work in to I have  entered is the AOP student awards competition. This is a relevant competition for me to enter as the AOP is a fashion and commercial based association. If the images I entered are successful it will obtain me with greater networking opportunities within my desired area of photography. The category which I entered is described as follows;

‘People: covers any form of people-photography from portraiture to street photography, photojournalism and beyond. It is an opportunity to make visual comments about the human race and it’s ways.’ (AOP, 2016).

Looking at the elements of the category I believe this to be the perfect way to share my project work, adding in images which represent how consumers follow trends which they are told are fashionable, as these images express my visual comments on the human race and their need to be accepted and beautiful.

Specialist Studio Practice 3 – Shoot 7

OUTCOME 2
04/04/16

The aim of this shoot was to continue on from shoot 6, photographing the subjects in collaboration with two make-up artists, focusing on capturing the trends and colour impact alongside directed and empowered posing.

From this shoot I have discovered that the overall of my final images has a mixture of strongly directed poses from the subjects and a mixture of empowered poses from the subjects, some of these poses are more dominant with each individual subject (see contact sheets). When creating my typologies I am going to have to take these elements in to consideration.

The next step within my project is to get feedback on my final selected images, edit the final images and then begin creating my typologies. I need to think about how I am going to create my typologies and present them in order to identify the issues with beauty myths and its impact upon consumers.

Selected images below, not edited.