Proposal – Draft 1
A Portrait is a photograph of a persons face. Portraits are how we and others identify ourselves; what we look like. However Portrait Photography has vastly expanded as photography and technology has grown. Portraits are now used for many more reasons; family albums, selfies, advertisements, profile pictures ect. I am going to be focusing on the aspect of advertising portraits, the Commercial aspect of Portrait Photography.
I will produce a series of conceptualised photographs which will allow me to explore commercial photography. I will be photographing portraits in order to advertise make-up which will show that it is a magical beauty which everyone can share and achieve as i believe make-up can transform you in to whatever you want to be. This will be achieved by creating a mystical scene whereby a character will represent the beauty and magic within the product I will be advertising. This will mean creating a more extravagant look with the product than what is seen on an everyday basis it will be out of the ordinary.
In order to create this concept I will be in need of props to make my scene. This will require me to contact/visit different companies. I will need fabric in different colours, which will also be in different patterns and textures. Make-up specific to one brand and available in different colours. Extra key detail props which will add to the whole entire screen which I will go out and collect and buy from different shops and the woods, which may also allow me to look for a location which may also be suitable. A reliable model which I will have to keep in contact with. Achievable lighting. To achieve all of this I will need a thorough scene and shoot plan. This will allow me to set up all the key elements of my scene, then my model, then the lighting in order to achieve my shots.
My pre-production body of work has to be thoroughly planned and thought through. I will have to have hold of all props needed to create my scenes and have regular contact with my model in order to make sure she is available when she is needed.
I have being inspired for these pieces of work by such photographers as Annie Leibovitz, David LaChapelle and Kirsty Mitchell. Therefore I will be researching the concepts behind their work and how they have achieved their photographs in order for me to portray my own ideas. I have chosen each photographer for their own individual reasons however my biggest inspiration is Kirsty Mitchell. Kirsty creates her whole image/set. She creates a mystic wonderland whereby a magical story is portrayed within every image. The surreal looks of the characters bring the images to life and express the story she is trying to present. She also presents a colour theme throughout her images which overwhelm the image in an artistic manner which gives the image real depth and life.
In order to achieve these photographs I will be shooting using Digital RAW files in order for post-production purposes. The main aim of my images are to advertise make-up products therefore I will be shooting in colour. I will be using a home made studio, ambient light and flash to portray the warm, soft, magical feel of the image.
As the aim of my photographs are for advertising purposes my audience is going to be within the Commercial side of photography. Therefore the company I am advertising for. Which will mean I have to capture there audience which will be between the ages of 13+, mainly women and all women as I believe make-up can be used to transform anyone in to what they want to be or look like. Therefore the photos will be used in all matters of advertising, the companies website and promotional aspects such as posters, billboards, magazines, and social media ect.