Advanced Techniques and Process 2B – Introduction to pack shot photography + Capture 1 software

Outcome 3

This task has introduced me to pack shot photography within a studio environment, working as a group in order to light different objects in various scale sized set ups. The aim was to photograph the objects with different scales of lighting in order to learn how to create clean backgrounds and produce pure white and/or graduated backgrounds.

We worked on two sweep backgrounds and analysed/evaluated the photographs through shooting them to screen with the capture 1 software.


In order to photograph the product correctly we must take in to consideration what the customer/client need to see within the image. Due to the product, the customer needs to see the front, top and side of the box therefore  we set the box up at an angle to the camera so all three surface sides were visible.

In order for all the information on the box to be readable we placed two white reflectors at either side of the box in order to bounce light back on to the two vertical surface sides as the light was angled above the box. We had to make sure the colours within the shot matched the colours on the box. (black writing looking black not grey)

In order to produce a graduated background we introduced a black flag which was placed above and behind the product in order to stop the light hitting the top section of the backdrop. We used a black flag as a white flag reflected too much light on to the product whereas the black flag didn’t affect the product but allowed us to control the light which would be illuminated upon the backdrop.


Due to this product been white we had to take several problems in to consideration so that the product was photographed correctly. We didn’t want to potentially over expose the cube, not capture enough detail within the highlights or even capture the wrong white colour. In order to prevent these we had to position the lights and reflectors correctly.

We lit the cube from above, this allowed for the correct colour exposer of the cube on it’s top however the other sides of the cube were grey due to shadows and light drop off therefore we introduced two white reflectors which bounced the light back on to the cube which allowed the overall colour of the cube to be accurate. This also allowed for the texture of the cube to be visible.


When photographing a product you must make sure it looks as professional/clean as possible for a pack shot image. Within this shoot this involved us to re-adjust the position of the floppy discs within the case and we also had to prop the discs forward with a small piece of folded cardboard in order to to present them correctly for the manufacturers/clients needs. When doing this we had to take into consideration where the object was positioned before we moved it due to positioning of  the light therefore we placed two pieces of cardboard around where the product was stood in order to place it back so that it was correctly exposed once again.

When lighting this product we had to take in to consideration the information needed for the customer therefore we placed it at the same angle as the cardboard bulb box and using the same lighting of the soft box above.

Due to the product been clear and plastic we had problems with over exposed highlights and glare.Therefore in order to make sure the box itself was correctly exposed and the floppy discs were visible inside we added a black flag to dampen out the light on the side where the floppy discs were visible to the customer. The black flag was angled to the side of the box and out of frame in order to stop the glare and allowed the box to be visible.


For this object we took the same principles in to account however we moved on to a bigger scaled surface.

We started by lighting a cardboard box, we decided that more light needed to hit front of the chair than the sides due to the angle it would be set up to the lens. We metered the light and set up the cardboard box with the lighting we had discussed. We marked the corners of the box with cardboard and replaced it with the orange chair.

Once the chair was positioned we double checked the white balance in order to make sure we was capturing the correct orange colour of the product. Once the white balance was checked we added back lights to create a white out background, we adjusted the lights and then we noticed a shadow under the bottom of the chair so we added a white piece of card to reflect the light out. Once we was happy we took our final shot and then re-positioned the chair in order to photograph the back of it.


This was a difficult object to light due to the shiny legs reflecting its surroundings and it’s white shiny surface on top bleaching out. We had to create a pure white background so we took extra measures to make sure the reflections off the shiny surfaces were not visible within the image.

We lit the stool from above with a large square soft box. We then added two small soft boxes at equal length apart to light the background. We had to readjust the back lights to make sure they were parallel with each other and also the same distance apart from the backdrop and the stool in order to to create correct lighting exposer.

Two large white book flags were added to either side of the stool in order to distinguish the shiny reflections. We then added a large flag over the top of the stool (housing it in) so that the legs appeared clean.

We repositioned the stool until we were happy that all important aspects were visible.


When creating a pack shot minor adjustments to the products position, lighting and reflectors can change the overall look of the image. Overall i have learnt that been patient and taking your time in order to correct problems will help you create an image if a professional standard which will meet the clients brief.

My next set of pack shots will be based around different products upon a table top set up which i will be lighting and positioning individually.

Using Capture 1 software throughout this shoot was a useful experience. We were able to understand how capture 1 works and we were able to make adjustments to our shoot through shooting through screen, this also allowed us to see what we had captured and what adjustment needed to be made (angle/lens/exposure/white balance)


Published by

Olivia Bates

My aim is to delve in to the alliance between fashion and people so I can explore the link between the subjects in order to communicate my image I have the ability to approach any difficult situation and solve any problems to find resolutions in order to work efficiently. I can manage situations, communicate honestly and have a trustworthy manner as I am expressive and take no nonsense which allows me to get the job done. Please contact me at; and visit my website;

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