Draft 3 – 08/10/2015 (other drafts found in research folder)
Is how we dress influenced by our profession?
Within my project I aim to explore the alliance between people and fashion. I will do this by looking closely at whether what people wear professionally is influenced by their lifestyle.
I am aiming to capture a series of images which explore the range of clothing/uniform which people wear professionally. I will be working with people of different ages/cultures/genders who work in different professional roles. I will be working closely with these people in order to identify; why they wear what they wear, what influences what they wear and does their age/culture or profession impact what they wear?
My research will consist of creating and handing out a questionnaire in order to find potential subjects and also to begin getting to know a little about them in order to start my testing.
I will be exploring a series of images which closely look at different types and classes of people in a town – People of the Twentieth Century – 1920’s by August Sander. I will be looking closely at how he has represented these people, how he has defined them professionally and the composition of his portraits. As well as this I will be looking into lifestyle product photography in order to photograph the clothing/uniform of someone’s profession separately.
I aim to photograph both on location and whithin the studio. I will photograph the subjects on location within their work place or a place situated with their profession. I will photograph their clothing/uniform within the studio to identify their fashion influence.
My target audience and end users will be the general public and the fashion industry. I would like to see this series published within a magazine in order to raise awareness to the public and industry that fashion is huge part to how people represent themselves. However I would also like the work to be in a gallery or exhibition in order for people to look up close and personal at the images to see how we all unconsciously judge people on their professional lifestyles. It would also be interesting if clothing companies could explore how I have looked and presented these people and work it into their advertising to appeal to everyone with a more realistic, attainable fashionable wardrobe.