My passion as a photographer is to capture the alliance between people and fashion in order to identify issues which relate to identity, social judgements and false representation.
Throughout this semester my project has developed exploring these interests. Developing from social judgements, to the identity of people and now to how people are represented.
In the beginning I started looking at social judgements. Judgements which focused on people and stereotypes.Throughout my first test shoot I looked in to products and trade marks. Due to this I began looking at social snobbery. How others perceive themselves through labels. This then developed in to social judgements within a professional context. How we judge people in relation to their social class or job role. This then led to researching objective photography in relation to the works of August Sander which I mainly focused on but then advanced to Neue Sachlichkeit (new objectivity) which has become the main focus of my dissertation. He produced a series of images which identified different social classes within Germany. Unfortunately I began to struggle with the visual aspect of this project. I couldn’t piece how I wanted the images to look or what I wanted to photograph therefore due to a few group discussions/feedback I began looking at identifying with the subjects personality and photographing something that represented them. However this also became a struggle as I couldn’t identity with the images. Therefore after another feedback discussion I decided to focus on how I would set up my image with lighting techniques to narrow down how I would focus my subject matter. Therefore I focused on researching different lighting techniques which I wanted to test and which I liked the work of. Therefore I looked in to Terry Richardson and also Joel Grimmes and set up test shoots in order to re-create their styles and narrow down which approach I wanted to take. This helped me discover that I still wanted to express my passion for fashion by creating images which looked like fashion images. After more testing and re-visiting my proposal I managed to develop the issues which I was interested in raising and showing to the world in order to make a difference. Which is what helped me develop from social judgements and identity to how people are represented.
Looking over the work I have produced I feel I have met the outcomes. Throughout Knowledge and Understanding I have developed a photographic project which has had to be critically evaluated by myself in order to determine what I wanted my work to show. It has interrelated with my other modules as my main research source has led to more in depth discovery of new objectivity and it’s key features for my dissertation project and I have also began looking in to different aspects of the professional working world by looking at different peoples work at exhibitions to help figure out the end step.
Cognitive and Intellectual Skills have been met by researching different aspects of health and safety within a photographic contexts. Looking at insurance aspects, contracts and creating contracts with clients. As well as this looking in to cases which have caused problems for professionals and learning what to do and what not to do. I have also shown a detailed,critical and analytical manner in a range of processes by testing different techniques and using them within my style of photography. I have researched into these techniques and evaluated the work I have produced using these techniques.
Practical and Professional Skills have been shown the whole way throughout this project due to testing of new ideas from feedback and my own critical evaluations and by testing professional techniques. I have had to problem solve throughout this project due to kit malfunctions which has led me to testing, researching and using different systems. I have also worked on a few routine and non-routine contexts by photographing for large groups within a studio and also an event which is resulting with income (payable).
Finally Key Transferable Skills have been shown by communication with clients and others within a professional context. I have also shown my understanding of different styles needed when working with clients e.g – discussion of work, arranging dates and times, sending and receiving files. As well as this I have self evaluated and began job searching and becoming aware of the skill fields needed to be a successful candidate. I have also managed to get a part time job within a photographic portrait studio where I am gaining experience and learning all the aspects of how a company is run and the time and effort needed in certain aspects.
Overall I believe my portfolio images show the development of my project, the techniques which I have tested and the jobs that I have taken part in.