Sub issues to be examined throughout project
- What are the requirements to work as model? (Group A)
- What affect does the illustrated body image within fashion advertisements have on the younger, teenage audiences? (Group B)
- What is the difference between Fashion Images and Images which sell fashion? (Group A)
- Have the new laws on model requirements impacted the fashion industry? (Group A)
- What elements within a fashion images do people identify with? (Group B)
Group A – Refers to Models – Controlled Group
Group B – Refers to everyone else – Other Group
Within my project I am going to be identifying the issues cause by fashion advertisements which represent Group A by photographing Group B in a fashionable style which will allow me to represent society through a democratic fashion project and discover the effect this all has on young teens. By creating a series of images which focuses on the elements needed to create an image used to sell fashion rather than a fashion image, in hopes to raise awareness of false representation used within the media.
Research throughout this project will consist of many different variations. I am going to begin by examining the statistical elements which identify the requirements to work as a model. Alongside this will be analysing how the new laws within France regarding the health of models and post processing limitations have impacted the fashion industry. As well as what the law means and why it has been passed. Continuing on I will be creating questionnaires in order to conduct research in to how the media affects younger audiences. In conjunction I will also be looking at statistical reports of on issues caused by false representation within media. This will allow me to analyse the data and answer some of the sub issue questions within my project.
Alongside this research I will also be examining similar projects which have inspired me. (Tim Walker – The Granny Alphabet/ C&A fashion clothing). Looking at contemporary culture; Dove and Marks and Spencer advertisements. As well as outside the social norm, different socially judged groups such as disabled models, trans gender, religion driven models who are impacting the fashion industry. I will be identifying the current trends within print and web advertisements for clothing brands. Focusing on companies such as ASOS, Next, Topshop, Marks and Spencer and River Island.
I will also be finding and contacting local fashion bloggers and potentially collaborating with them in order to help advertise my project and share my portfolio of creating images whereby Group B look fashionable.
Techniques throughout this project will consist of using different software’s such as Capture One and Photoshop. This will allow me to compare and contrast the best visual aids as well as been equipped to work professional within my current chosen area due to having the required skills. I will also show various lighting techniques within my portfolio to show my skills and understanding as well as creative side. This will be done within the studio and upon locations. As well as working collaboratively with make-up artists, fashion bloggers and Group B people will allow me to build up a network, relationship and produce a high standard portfolio with a difference. As well as provide me with experience.
Once again I am representing society through a democratic fashion project. Identifying the issues caused by fashion advertisements in order to see what affect is has on its younger teenage audience. By representing Group B as the desired models within advertisements and sharing the unconscious health issues linked to young teens due to false representation within media. Therefore I want my target audiences to help relay these messages. I believe this could be done through publishing and exhibiting.