Throughout this semester my project has developed, ranging from examining elements needed to sell an image rather than a fashion image itself (in regards to examining the effects of false advertising) – developed from last semester due to portfolio review from Karen Harvey (professional practice). It continued to develop further as within my research i discovered fashion images represent fashion myths – what are fashion myths? – Where do fashion myths come from? (dissertation topic). After researching further i identified the idea of beauty myths and beauty ideals with make-up (make-up is a current, vast emerging trend). I decided to re-vamp current beauty trends/myths in order to understand why consumers follow them (to feel accepted/fashionable). Further development continued with more in depth research of dissertation and in regards to the aesthetics of my photos.
(As discussed in my final proposal/summary) My project finally developed in to a democratic fashion project which is examining if beauty myths exist and discovering the affect they have upon consumers by portraying how women see themselves (through personal grooming and trend following) alongside how others perceive this representation of beauty through various forms of attraction (in relation to colour).
My final portfolio consists of 13 Typologies (printed at 12×12 inch). These typologies have being created through the examination of colour attraction (in relation to make-up and self expression). I have printed them in a square format in order to represent a photo booth style portrait selection, this makes the images identifiable for the audiences to view clearly. This format also represent typologies as the images (subjects/themes) are presented in a grid format.
I have also created a Photobook to contain these images (30×30 cm). This book is created from typologies which aim to identify attraction to background colour/make-up trend, eye colour, hair colour, facial expression and the bare neck (for the pleasure of the male and admiration of the female). I have created these within a book format to portray the message more clearly to audiences as it is a different approach, however I aim to share each typology upon social media – Instagram to share the message to a larger audience within a quicker time span.
I will be handing in 12×12 inch prints to show quality.
I will be handing in 30×30 cm book to show desired output of project.