Specialist Studio Practice 3 – Portfolio

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OUTCOME 3

Throughout this semester my project has developed, ranging from examining elements needed to sell an image rather than a fashion image itself (in regards to examining the effects of false advertising) –  developed from last semester due to portfolio review from Karen Harvey (professional practice). It continued to develop further as within my research i discovered fashion images represent fashion myths – what are fashion myths? – Where do fashion myths come from? (dissertation topic). After researching further i identified the idea of beauty myths and beauty ideals with make-up (make-up is a current, vast emerging trend). I decided to re-vamp current beauty trends/myths in order to understand why consumers follow them (to feel accepted/fashionable). Further development continued with more in depth research of dissertation and in regards to the aesthetics of my photos.

(As discussed in my final proposal/summary) My project finally developed in to a democratic fashion project which is examining if beauty myths exist and discovering the affect they have upon consumers by portraying how women see themselves (through personal grooming and trend following) alongside how others perceive this representation of beauty through various forms of attraction (in relation to colour).

My final portfolio consists of 13 Typologies (printed at 12×12 inch). These typologies have being created through the examination of colour attraction (in relation to make-up and self expression). I have printed them in a square format in order to represent a photo booth style portrait selection, this makes the images identifiable for the audiences to view clearly. This format also represent typologies as the images (subjects/themes) are presented in a grid format.

I have also created a Photobook to contain these images (30×30 cm). This book is created from typologies which aim to identify attraction to background colour/make-up trend, eye colour, hair colour, facial expression and the bare neck (for the pleasure of the male and admiration of the female).  I have created these within a book format to portray the message more clearly to audiences as it is a different approach, however I aim to share each typology upon social media – Instagram to share the message to a larger audience within a quicker time span.

I will be handing in 12×12 inch prints to show quality.
I will be handing in 30×30 cm book to show desired output of project.

Specialist Studio Practice 3 – Professional Practice

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OUTCOME 3

31/03//16

External Competition – AOP Student Awards 2016 (Fashion industry)

Sharing and discussing your work is a key element to help develop as a photographer. Therefore entering your work in to competitions which have the potential to get you noticed is a good way to start. I have been browsing competitions to enter my work in to I have  entered is the AOP student awards competition. This is a relevant competition for me to enter as the AOP is a fashion and commercial based association. If the images I entered are successful it will obtain me with greater networking opportunities within my desired area of photography. The category which I entered is described as follows;

‘People: covers any form of people-photography from portraiture to street photography, photojournalism and beyond. It is an opportunity to make visual comments about the human race and it’s ways.’ (AOP, 2016).

Looking at the elements of the category I believe this to be the perfect way to share my project work, adding in images which represent how consumers follow trends which they are told are fashionable, as these images express my visual comments on the human race and their need to be accepted and beautiful.

Specialist Studio Practice 3 – Shoot 7

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04/04/16

The aim of this shoot was to continue on from shoot 6, photographing the subjects in collaboration with two make-up artists, focusing on capturing the trends and colour impact alongside directed and empowered posing.

From this shoot I have discovered that the overall of my final images has a mixture of strongly directed poses from the subjects and a mixture of empowered poses from the subjects, some of these poses are more dominant with each individual subject (see contact sheets). When creating my typologies I am going to have to take these elements in to consideration.

The next step within my project is to get feedback on my final selected images, edit the final images and then begin creating my typologies. I need to think about how I am going to create my typologies and present them in order to identify the issues with beauty myths and its impact upon consumers.

Selected images below, not edited.

Specialist Studio Practice 3 – Shoot 6

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29/03/16
31/03/16

The aim of this shoot was to continue on from shoot 5, photographing the subjects with self-application of make-up (by me) and also more direction of posing/expression from my instructions and the models behaviour.

From this shoot I have learnt that the pose/expression of the model is just as important as the make-up trend and background colour influence (all these elements  link together). It is harder to direct people who are less confident in front of the camera (within different coloured backdrops – see contact sheet – you can see the poses/expression of the subjects becoming more empowered than directed as they became more comfortable within the situation). From this evaluation I have decided to show my next subjects previous shoot examples and pose examples as well as making them feel comfortable and getting them to act things out.

The next step within my project is to continue photographing to the strict structure (make-up trends, hair style, colour backgrounds) through continued collaborations with make-up artists and people with more direction from myself and the subjects in relation to the portrayal of the subject.

Pictures below show the expression/pose development. (Pictured unedited)

 

Specialist Studio Practice 3 – Shoot 5

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29/03/16

The aim of this shoot was to begin developing the creative ideas from test shoot 4 in order to finalise images for my project. Collaborating with a make-up artists and a model. I provided the make-up artist with a strict structure (make-up looks, hair styles, background colours) which I am shooting specifically.

Due to the problems within shoot 4, I took precautions in triple checking dates and times with the make-up artist and model. Unfortunately the make-up artist cancelled on me two days before the shoot was going to take place. With regards to the time limit, I first tried to arrange for another make-up artist, as it was short notice I was unable to do this, I therefore went and bought all the products I needed in order to create the specific trends I wanted to capture, I also informed the model and asked her to come earlier in order to give us more time (myself and a friend would be applying the make-up).

Once problems were resolved the shoot went well, using a female which is confident in front of the camera made a vast difference to posing and the overall look of the images. The confidence from the model allowed me to direct the way she posed and also allowed the model to be assertive herself (empowered). This has allowed me to interpret a range of different pose ideas for my future subjects to try and re-create/portray.

The next step within my project is to continue photographing to the strict structure (make-up trends, hair style, colour backgrounds) through continued collaborations with make-up artists and people with more direction from myself and the subjects in relation to the portrayal of the subject.

The pictures below represent this directed and empowered posing structure. (not edited)

Specialist Studio Practice 3 – Shoot 4

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20/03/16

The aim of this shoot was to develop the creative ideas from test shoot 3 in to finalised images for my project. Collaborating with make-up artists and everyday people as models. I provided the make-up artist with a strict structure (make-up looks, hair styles, background colours) which I am shooting specifically.

From this shoot I have learnt how to adapt to difficult situations, act professionally and how I want my photographs to look. The make-up artist I was due to collaborate with did not show up on the day without any correspondence or cancellation (giving me no time to cancel/re-arrange with my models), this made it difficult for me to try re-create all the looks I wanted to as the make-up would not be of the highest standard and I also didn’t have all the specified kit needed, however I attempted to create the looks to the best of my ability with the make-up products I had on hand (this meant the people which were modelling for me still got to take part in my project). This experience has taught me not to rely on people. From this I decided I would go and buy products I needed in order to create the looks in case it were to happen in the future.

In regards to how I want my photographs to look, self-application of the make-up to the subjects influenced this, applying the make-up myself (controlling the radius, contrast and impact) made me realise how important these features are and how I want them to stand out in order to convey the message. As well as the make-up I have discovered how the use of various colours adds to my narrative and the overall display of the images in regards to typologies.

The next step within my project is to continue photographing to the strict structure (make-up trends, hair style, colour backgrounds) through continued collaborations with make-up artists and people.

Specialist Studio Practice 3 – Shoot 3

OUTCOME 2
07/03/16

Fake freckles have been part of an emerging make-up trend since Spring Summer (SS)2014. Over the past 2 years it has developed from Topshop’s freckle pencil, to tattooed freckles and now to rainbow freckles.
I am going to be reamping rainbow freckles. I am going to incorporate other ongoing influential trends and create a series of images which are bold and stand out in order to show how greatly influenced consumers are by the fashion industry.

Colourful drawn on freckles
Nightly make-up appearance
Slicked back hair styles
Coloured backdrops
Cropped portraits

(pictures of evidence coming soon) (pictures for major project portfolio coming soon)
10/03/16 – Shoot commencing 

The aim of this shoot was to revamp the current trend of fake freckles and create a series of images which show how consumers follow trends. However when photographing i decided to test photographing numerous trends again like in shoot 2. I developed the fake freckles into a more colourful look and collaborated with two other trends. I photographed using a speed light and soft box facing the subject upon various coloured backdrops.

This is due to feedback from test two, discussing in regards to narrative and dissertation research; looking at new objectivity, typologies and de-personalisation in relation to adolescence themes.

I tested the trends upon different coloured backdrops in order to see which trend and composition flattered each other best. I also photographed using a speed light and soft box so that i can photograph at home in order to accommodate the subjects of my work and to be able to collaborate openly. I will be buying extra coloured card for my backdrops too add more space for posing an cropping of the images.

Overall the sharpness of the images is not as high as i would like them to be. I have been testing kit therefore this will be improved within the next shoot, as they will be finalised portfolio images. From capturing five different trends, posing with and without direction and using various coloured backdrops i have decided that i will be producing images to a strict structure. This structure will be written up and passed on to the collaborating make-up artist before Shoot 4 on 20/03/16. Each trend will be photographed on a different coloured backdrop, each trend will be photographed on all subjects and each subject will be posed the same for each trend to create consistency for potential typologies to be created.