Specialist Studio Practice 3 – Portfolio

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OUTCOME 3

Throughout this semester my project has developed, ranging from examining elements needed to sell an image rather than a fashion image itself (in regards to examining the effects of false advertising) –  developed from last semester due to portfolio review from Karen Harvey (professional practice). It continued to develop further as within my research i discovered fashion images represent fashion myths – what are fashion myths? – Where do fashion myths come from? (dissertation topic). After researching further i identified the idea of beauty myths and beauty ideals with make-up (make-up is a current, vast emerging trend). I decided to re-vamp current beauty trends/myths in order to understand why consumers follow them (to feel accepted/fashionable). Further development continued with more in depth research of dissertation and in regards to the aesthetics of my photos.

(As discussed in my final proposal/summary) My project finally developed in to a democratic fashion project which is examining if beauty myths exist and discovering the affect they have upon consumers by portraying how women see themselves (through personal grooming and trend following) alongside how others perceive this representation of beauty through various forms of attraction (in relation to colour).

My final portfolio consists of 13 Typologies (printed at 12×12 inch). These typologies have being created through the examination of colour attraction (in relation to make-up and self expression). I have printed them in a square format in order to represent a photo booth style portrait selection, this makes the images identifiable for the audiences to view clearly. This format also represent typologies as the images (subjects/themes) are presented in a grid format.

I have also created a Photobook to contain these images (30×30 cm). This book is created from typologies which aim to identify attraction to background colour/make-up trend, eye colour, hair colour, facial expression and the bare neck (for the pleasure of the male and admiration of the female).  I have created these within a book format to portray the message more clearly to audiences as it is a different approach, however I aim to share each typology upon social media – Instagram to share the message to a larger audience within a quicker time span.

I will be handing in 12×12 inch prints to show quality.
I will be handing in 30×30 cm book to show desired output of project.

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Specialist Studio Practice 3 – Professional Practice

OUTCOME 3
03/05/16

External Job – Cheeky Sew and Sew (Product Photographs)

This job (the client) requires product images of her handmade garments (various products – clothes – belts – Ipad covers) for her website. We are providing the client with full size and web sized files (unpaid job, but credited). I worked on this job within a group, I have focused on the product photographs.

Within the studio (2 of us) used a large cover and smaller cove to photograph the products upon. We evenly lit the backdrop and used a large light source to light the products, we added in large white reflectors at either side to add detail to the side of the products (photographed upon a mannequin). We used Cannon camera software and Capture One throughout this shoot.

Overall we are happy with the outcome of the images. Looking at the unedited files (below) all the images have a strong consistency (which will sit well next to each other upon website page). The products themselves are easy to look at (good for consumer). We are going to edit these pictures using the colour range processes (used in previous jobs, worked efficiently) the backgrounds need tidying up and making pure white.

This has being a great learning experience for myself as it is the first time i have photographed clothing, i have learnt how to light the products and the best way to photograph them (using the software we used). I am now aware that due to creases which develop within the clothes you may need a steamer on hand (however in this case – handmade garments and didn’t have permission from client –  managed to photograph as little creases as possible). Fortunately  due to previous jobs i have done i am confident that the editing for this job will be much for efficient.

 

Specialist Studio Practice 3 – Professional Practice

OUTCOME 3
09/03/16

External Job – The Great British Deli (Product Shots)

Joyce Neil, owner of The Great British Deli, was referred to me through owner of Cheeky sew and sew (another external opportunity). She required product photographs for her website.  I invited another photographer, a peer from my studies to help with the job as he has more knowledge within the area due to product shots been his main focus of photography. I have been coordinating with Joyce discussing details and making arrangements.The photographs were taken upon location within the shop itself, there was a misunderstanding with what products we thought we would be photographing however this allowed us to express our professionalism and adapt to the situation. Between us we have edited all the photographs (80+), resized them for web and passed them back on to Joyce. She has paid us a small fee for the work and we are planning to work together in the future.

From this opportunity I have learnt that communication is a key element to working professionally. Knowing exactly what you are photographing, how much you are photographing and the location you are photographing in will keep you organised, efficient and professional on the job. As well as this you must be aware of the job load you have taken on (daily job/processing time/final touches), be realistic with the time scale you can complete the job in.

Specialist Studio Practice 3 – Professional Practice

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OUTCOME 3

31/03//16

External Competition – AOP Student Awards 2016 (Fashion industry)

Sharing and discussing your work is a key element to help develop as a photographer. Therefore entering your work in to competitions which have the potential to get you noticed is a good way to start. I have been browsing competitions to enter my work in to I have  entered is the AOP student awards competition. This is a relevant competition for me to enter as the AOP is a fashion and commercial based association. If the images I entered are successful it will obtain me with greater networking opportunities within my desired area of photography. The category which I entered is described as follows;

‘People: covers any form of people-photography from portraiture to street photography, photojournalism and beyond. It is an opportunity to make visual comments about the human race and it’s ways.’ (AOP, 2016).

Looking at the elements of the category I believe this to be the perfect way to share my project work, adding in images which represent how consumers follow trends which they are told are fashionable, as these images express my visual comments on the human race and their need to be accepted and beautiful.

Specialist Studio Practice 3 – Shoot 7

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04/04/16

The aim of this shoot was to continue on from shoot 6, photographing the subjects in collaboration with two make-up artists, focusing on capturing the trends and colour impact alongside directed and empowered posing.

From this shoot I have discovered that the overall of my final images has a mixture of strongly directed poses from the subjects and a mixture of empowered poses from the subjects, some of these poses are more dominant with each individual subject (see contact sheets). When creating my typologies I am going to have to take these elements in to consideration.

The next step within my project is to get feedback on my final selected images, edit the final images and then begin creating my typologies. I need to think about how I am going to create my typologies and present them in order to identify the issues with beauty myths and its impact upon consumers.

Selected images below, not edited.

Specialist Studio Practice 3 – Shoot 6

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29/03/16
31/03/16

The aim of this shoot was to continue on from shoot 5, photographing the subjects with self-application of make-up (by me) and also more direction of posing/expression from my instructions and the models behaviour.

From this shoot I have learnt that the pose/expression of the model is just as important as the make-up trend and background colour influence (all these elements  link together). It is harder to direct people who are less confident in front of the camera (within different coloured backdrops – see contact sheet – you can see the poses/expression of the subjects becoming more empowered than directed as they became more comfortable within the situation). From this evaluation I have decided to show my next subjects previous shoot examples and pose examples as well as making them feel comfortable and getting them to act things out.

The next step within my project is to continue photographing to the strict structure (make-up trends, hair style, colour backgrounds) through continued collaborations with make-up artists and people with more direction from myself and the subjects in relation to the portrayal of the subject.

Pictures below show the expression/pose development. (Pictured unedited)

 

Specialist Studio Practice 3 – Shoot 5

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29/03/16

The aim of this shoot was to begin developing the creative ideas from test shoot 4 in order to finalise images for my project. Collaborating with a make-up artists and a model. I provided the make-up artist with a strict structure (make-up looks, hair styles, background colours) which I am shooting specifically.

Due to the problems within shoot 4, I took precautions in triple checking dates and times with the make-up artist and model. Unfortunately the make-up artist cancelled on me two days before the shoot was going to take place. With regards to the time limit, I first tried to arrange for another make-up artist, as it was short notice I was unable to do this, I therefore went and bought all the products I needed in order to create the specific trends I wanted to capture, I also informed the model and asked her to come earlier in order to give us more time (myself and a friend would be applying the make-up).

Once problems were resolved the shoot went well, using a female which is confident in front of the camera made a vast difference to posing and the overall look of the images. The confidence from the model allowed me to direct the way she posed and also allowed the model to be assertive herself (empowered). This has allowed me to interpret a range of different pose ideas for my future subjects to try and re-create/portray.

The next step within my project is to continue photographing to the strict structure (make-up trends, hair style, colour backgrounds) through continued collaborations with make-up artists and people with more direction from myself and the subjects in relation to the portrayal of the subject.

The pictures below represent this directed and empowered posing structure. (not edited)